Children wearing Baby Elephant Organic Wear outfits.
Doha: A local fashion retailer recently launched the new “Watermelon” capsule collection where profits will be donated to Palestine Children’s Relief Fund (PCRF).
Sustainable fashion brand Baby Elephant Organic Wear together with Blue Salon and Salam Stores join in this initiative.
Founder of the brand, Aysha AlMudahka said: “As mothers, we are heartbroken by the events happening in Palestine. Our hearts are bleeding for all the innocent children losing their families, homes, their lives. This is how Watermelon collection was born.”
Meanwhile, Partner Ieva Simkiene said: “We also incorporated messages in Arabic, as we always do. Like “From the river to the sea” and a beautiful line from Mahmoud Darwish poem “We have on this Earth what makes life worth living.”
The watermelon becomes a symbol of Palestinian’s resistance. It hints the same colour of the said country and the fruit has been used as an expression of pride and freedom.
PCRF Vice Chairman Ashraf Abu Issa said: “It is delightful to see that a young company like Baby Elephant Organic Wear stand in solidarity with the Palestinian kids through the Watermelon initiative. Thank you for choosing PCRF to send your donation to. In PCRF we make sure that every dollar spent will somehow change a child’s life to the better.”
“At Blue Salon we take it upon ourselves to support local entrepreneurship and talent. We feel that it is our duty to contribute to the ecosystems of nourishing the local initiatives in a sustainable manner. Baby Elephant Organic Wear is not only a proven success but also striving to encourage sustainability and social responsibility, therefore we are proud to partner with them in their mission,” said Abuissa Holding Chairman, Ashraf Abu Issa.
For his part, Salam International CEO, AbdulSalam Abu-Issa said: “Salam Stores always strives to support brands that contribute to the development and support of humanitarian causes.
“We are honoured and proud to support Baby Elephant initiative towards building a better future for Palestinian Youth. We invite our community to take part in this collaboration.”
