Abdulla Al Mehshadi (right), CEO of Msheireb Properties, and Jaber Al Ansari, GCEO of Novo, at the agreement signing ceremony.
An innovative cinema complex is expected to open at Msheireb Downtown Doha (MDD) this year.
Msheireb Properties and Novo Cinemas, a subsidiary of Elan Group, have signed an agreement to open the new Novo Cinemas Multiplex at MDD which will consist of standard state-of-the-art screens as well as the new VIP 7-Star offering.
The luxury 7-Star experience includes a private VIP lounge, personal butler service, fine dining menu selection and fully reclining automated seats. Novo Cinemas currently operates in three prime locations in Qatar including in the recently opened Mall of Qatar where it launched state-of-the-art 19 screen Megaplex.
The multiplex will be located within The Galleria, a retail destination that Msheireb Properties envisage as ‘Home to Qatar’s New Lifestyle’. This unique shopping mall set within the city’s revitalised urban downtown area, is easily accessible from surrounding pedestrian and driving routes.
Debbie Stanford-Kristiansen, Chief Executive Officer, Novo Cinemas said: “As we continue to expand our presence in the Middle East, Novo Cinemas in Msheireb Downtown Doha will be a unique addition to our collection. The venue will maintain Novo Cinemas’ pioneering standards with integration of the latest in cinema technology, providing an unparalleled entertainment experience for visitors. We look forward to developing a cultural and innovative cinema space for this revolutionary neighbourhood with the help of Msheireb Properties.”
Novo Cinemas, Msheireb Downtown Doha is part of a large regeneration plan to revive the old commercial district in a modern, yet traditionally Qatari manner. The renovated social and civic hub in the city centre will provide Qatari residents with an exciting neighbourhood to live, work, shop, visit, and enjoy activities with family and friends.
Abdulla Hassan Al Mehshadi, Chief Executive Officer at Msheireb Properties, said: We are extremely pleased to welcome Novo Cinemas to our flagship project, Msheireb Downtown Doha. Partnering with this pioneering industry leader allows us to bring our vision of a dynamic destination to life, and support our work to revolutionise the way people work, live and thrive. Enriching the lives of the community and its individuals is of paramount importance to our development and we are confident that Novo Cinemas premium cinematic experience will reflect our aims to deliver exceptional entertainment.”
By blending Qatar’s heritage with modern technology, and its focus on sustainability and harmony within the environment, the project aims to build a communal space that reflects the culture and aspirations of the people of Qatar. Novo Cinemas will be the exclusive cinema provider in the development, bringing an unparalleled entertainment experience to the community.
Msheireb Downtown Doha will increase Novo Cinemas’ brand footprint to a total of 175 screens across the region. By next year, Novo Cinemas aim to have 7 IMAX screens, including three IMAX Laser and the largest IMAX Laser in the Middle East, helping them attain a total of more than 220 screens by the end of next year.
