Doha, Qatar: Qatar Duty Free (QDF), in partnership with POP MART, unveiled the brand’s first store in the Middle East at Hamad International Airport. This launch marks an exciting milestone for both QDF and POP MART, and for fans of the global leader in character collectibles.
The store’s grand opening debuted with a high-energy, travel-inspired fashion show, where international influencers and friends of the brand watched models style flight-ready looks complemented by POP MART collectibles. The event celebrated the brand’s creative spirit and reflected.
This launch features a curated selection of travel exclusive POP MART collectibles, headlined by the ‘Twinkle Twinkle Wonderful Journey Series’, a range created especially for global travellers and unveiled for the first time at the Hamad International Airport store. Designed for ‘pop culture companionship on the go,’ the collection includes card holders, U-shaped travel pillows, portable storage bags, and crossbody bags — crafting an essential light-travel kit for globetrotters and collectors alike. Complementing the lineup is a Qatar-exclusive gift with purchase: the Qatar limited edition blanket obtained with qualifying POP MART purchases.
Adorned with traditional Qatari patterns, signature datered tones, and beloved POP MART characters, the soft blanket merges local aesthetics with contemporary design - offering comfort during airport waits or long journeys.
Strategically located at Hamad International Airport’s North Node near Gate C18 — adjacent to the renowned Souq Al Matar and en route to the ORCHARD — the 100-square-metre boutique reflects a harmonious blend of art, culture, and design.
The space combines modern architectural lines with subtle Middle Eastern influences, creating an inviting atmosphere that captures POP MART’s playful spirit.
Thabet Musleh, Qatar Airways Group Chief Retail & Hospitality Officer, added: “Partnering with POP MART to bring this first-in-the-region concept to Hamad International Airport reflects our drive to keep redefining airport and even regional retail. From global icons like LABUBU to ever-evolving trend-driven collections, POP MART adds a new dimension of creativity and fun to our retail mix."
