Prof. Shirish Soni (centre), Ambassador of South Africa to Qatar, cutting a cake with South African students and officials of Lulu Group at the opening of South African Food Festival at Lulu Hypermarket in Al Gharrafa, yesterday. Pic: Abdul Basit / The Pe
Lulu Hypermarkets have set the stage to host South African Food Festival with a view to discover the uniqueness of South African food and food habits; and to promote the South African food products in the Middle East. This festival was organised by the Lulu Hypermarket Group in line with their ongoing Food Fiesta’2017 and was jointly inaugurated yesterday at Lulu Hypermarket, Al Gharrafa by Prof Shirish Soni, the Ambassador of South Africa to Qatar, in the presence of Embassy officials, various dignitaries and senior executives from the retail industry.
Lulu Hypermarket Group has been organising the Food Fiesta since the year 2002 and they are hosting the African Food Festival for several years. Like last year, this year as well it has been organised in a big way. According to the Lulu management, last year they had received overwhelming response for the African Food Festival from the expatriates as well as from the local community. This year the festival will continue until May 2.
South African cuisines such as Chakalaka Salad, Pap, Braai and other popular dishes will be prepared by the eminent executive chefs from South Africa. In general, the South African food rewards an unforgettable gastronomic experience to the food-lovers due to its range and unique variety of ingredients that goes in to the meal.
A well-designed array of South African food products ranging from South African meat and meat products, white grapes, green/golden apple, pears rosemary, vermonte beauty pears, yam, avocados, satsuma orange, kaka fruit, fine beans, grilled fish peri peri, chicken kebab, grilled chicken peri peri, Libbys fruit cocktail, Peppaddew Pickle, Nando’s Sauces, Ina Paarman’s Seasoning & Masalas, Oryx Condiments, Ceres juices and Bose Ice Tea etc. are on display.
Lulu Hypermarket Group has long-lasting trade relations with South Africa, and they are regularly promoting almost all major South African food products in the Middle East through their hypermarkets.
Lulu has set up buying houses many years back at various locations in the African continent namely Kenya and Tanzania etc. and they also have regular bulk import of vast range of food products from all African countries.
As a major retail chain in the Middle East, Egypt, India, Malaysia and Indonesia is currently operating 133 Hypermarkets and 15 shopping malls with an annual turnover of $6.9bn globally. The Group has a vast organisational structure of over 41,000 employees comprising of 37 different nationalities.