Italian Ambassador to Qatar Guido De Sanctis (centre) addressing a press conference to announce the launch of ‘Branding Evolution’ at City Centre Rotana in Doha yesterday. (Pic: Salim Matramkot/ The Peninsula)
DOHA: The story behind iconic Italian brands told in visual aesthetics will be featured in the “Branding Evolution” exhibition to be held from November 6 to 20 at City Centre Rotana.
This is the first time the exhibition will travel to the Middle East after receiving acclaim in European countries including Sweden, Switzerland, Belgium, Turkey and Italy.
“We are excited to bring this one-of-a-kind exhibition to Qatar for people to enjoy. The artistic and visual journey it creates will guide visitors through the evolution of some of Italy’s most famous and loved brands, such as Ferrari, Lamborghini, Versace, Fendi and Piaggio, among many more,” said Essa Ahmed, CEO, Rosso Italiano, organisers of the event.
Maurizio di Somma and Raffaele Fontanella, curators and owners of Museo del Marchio Italiano, expressed happiness having Qatar as the first stop of the expo in the region saying “Doha is not only the gate to the Middle East, it’s indeed the artistic capital of the entire Gulf.”
“From an aesthetic and conceptual point of view, the exhibition offers insights of great interest that we are sure a refined and cultured public like that of Qatar will appreciate. We are confident that the public will enjoy this fascinating journey and also many students of design and communication will be attracted by the real icons of Made in Italy,” they said.
Italy has been known for high quality products and world-renowned brands in cars, apparel, furniture and food and beverage which will be featured at the exhibition lasting for two weeks.
The event will also highlight a celebration of the ties between Italy and Qatar in various spheres, said Italian Ambassador Guido De Sanctis.
“The blend of tradition and modernisation is something that Italy and Qatar share. We love to present our countries as modern while keeping our traditions alive,” said De Sanctis, stressing an interesting aspect of Italian history will be shared through the exhibition which embodies a mix of the traditional and the modern.
Speaking at a press conference yesterday at City Centre Rotana, the ambassador said the event will also be a showcase of a combination of Italian opera and Qatari songs as well as the cuisine of both countries.
“Platinum award-winning and Grammy-nominated American singer Amii Stewart will be performing her most famous repertoire Incanto Quartet. Four renowned sopranos will pay homage to great Italian opera while the first time and with the support of popular Qatari singer Ali Shaheen, they will combine an Italian opera of Rossini with a memorable Qatari song,” said Laura Somma, Managing Director, Rosso Italiano.
Shaheen expressed happiness in being part of the event saying collaborating with four famous Italian soparanos will be one of the highlights of his singing career.
Ali Al Haj, Chief Operating Officer, Rosso Italiano yesterday announced the establishment of a Rosso Italiano annual award which will recognize local personalities in various fields who contribute to the growth and development of the country.
