Mövenpick Hotels & Resorts has launched its redesigned website offering site visitors chance to win a two-night break in one of the company’s 76 properties.
The new look www.moevenpick-hotels.com integrates social media allowing visitors to access hotel information quickly and effortlessly.
Home pages are illuminated with full-screen images with easy-to-digest overviews of hotel features. Destination guides have been expanded and micro-sites offer insight into specific hotel areas from sport activities and local shopping to restaurant and room experiences.
A key source of information will be integrated guest commentary from Trustyou.com, an online reputation management company that condenses web reviews into a verified global ‘TrustScore’, as well as providing a detailed breakdown of average ratings from sources such as Tripadvisor and travel booking sites.
“Eighty per cent of our customers go directly to their chosen destination on the website, seeking the information they need to choose or enhance their stay. Our focus has therefore been on understanding our different customer journeys and tailoring our new site usability accordingly,” said John Griffin, senior vice president brand and marketing, Mövenpick Hotels & Resorts.
The new site is available in German, English, Arabic, Russian, Simplified Chinese and French in addition to Korean, Turkish and Dutch at selected hotels. The booking engine of Mövenpick Hotels & Resorts is available in up to all nine languages and offers the option to compare categories to find the best rates. A dedicated restaurant finder provides detailed information about cuisine type and restaurants in every hotel.
Mövenpick Hotels & Resorts has also linked up with popular bloggers through the hashtag #StayMovenpick to provide fresh insight, traveller tips and reviews from destinations such as Amsterdam, Hamburg, Phuket, Tunisia, Berlin and the Nile.
To celebrate the fresh new design, Mövenpick has launched a competition offering 68 guests who visit the website a chance to win a two-night stay for two in the best room in a Mövenpick hotel.
Every winner will enjoy a “Days of Delight” package including each hotel’s highest category suite – such as Presidential Suites where available – complimentary airport transfers, a behind-the-scenes tour with the General Manager and a bespoke dinner prepared by the executive chef, among other features. Site visitors can participate between October 25 and November 25, 2012 at www.moevenpick-hotels.com/days-of-delight.The Peninsula
