Landmark Group, the pioneering retail and hospitality company behind some of the region’s most loved brands and community initiatives, unveiled a first-of-its-kind ‘Happiness Movement’ impacting over 40,000 employees across all GCC countries, aiming to become the region’s happiest workplace.
Capturing the pride, positivity and sense of purpose that Landmark Group’s enthused employees bring to work every day, the Landmark Happiness Movement aims to reinforce the values such as passion, speed and simplicity, innovation, ownership and entrepreneurship, that form the core foundation of the Group’s philosophy of creating exceptional value.
The campaign has a memorable visual identity and an inspiring anthem, which have been welcomed by employees across the Group’s warehouses, stores and offices. It reflects the Group’s culture of openness, agility and adaptability, which has been integral to its success in the region.
Nisha Jagtiani, Executive Director and Chief Happiness Officer said, “The retail business is changing very fast, whether it is from online to brick and mortar, or an evolution to the retail shopping experience or expectations of the customers. In this dynamic, fast changing retail environment, we strongly believe that the value system that Landmark Group was built on - of innovation, entrepreneurship, ownership and passion, are the values that would help us succeed. Through the Landmark Happiness Movement, we aim to bring a positive change by empowering our people, and instilling the values of ownership, pride and belongingness within them.”
