Nespresso has achieved another milestone in its Middle East expansion plan with the opening of the boutique located on Doha’s The Pearl-Qatar.
This opening brings the total number of Nespresso Boutiques in the MEAC (Middle East, Africa and Caribbean) region to 39. This new boutique will be the second to open in Qatar. The first boutique opened at Blue Salon.
“We are very proud of our 9 years partnership with Nespresso and extremely excited about opening its second boutique in Doha at the prestigious Pearl Qatar, we’re looking forward to continue strengthening the positioning of Nespresso in the Qatari market to satisfy our rapidly growing customers base,” commented Fawaz Idrissi, CEO of High trading International Co, the exclusive Nespresso distributor in Qatar. Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean, also commented: “The opening of the Pearl Boutique is definitely a milestone for the Qatari market. Already present since a few years in Blue Salon, we were looking for the right location to represent our brand. By setting ourselves in the Pearl, we have chosen the iconic place of Doha to extend our presence in Qatar.”
The Peninsula
