Executive Director of Sales, Marketing and Communication at QSL Hassan Rabiah Al Kuwari and Head of Marketing and Public Relations, Doha Bank, Al Anoud Khalid Al Attiyah during the partnership signing ceremony.
Doha: The Qatar Stars League (QSL) and Doha Bank announced the extension of their strategic partnership agreement, main sponsorship and league naming rights until 2030. The move underscores the success of their collaboration, and reflects their mutual trust and shared commitment to supporting and developing Qatar football.
The extension follows the first season of initial three-year agreement, with two additional seasons added, bringing the agreement’s total duration to five. It builds upon the successes achieved during the first season and reflects both parties’ conviction in the importance of continued collaboration to achieve further accomplishments in the coming years.
Coinciding with the announcement of partnership extension, QSL launched the updated visual identity of Doha Bank Stars League. The logo’s colours have been refreshed to give it a more modern look while preserving its core elements and established identity. This reflects the league’s ongoing development and enhances its visual presence, aligning with its future vision and position as one of the leading football leagues in the region.
The agreement will further enhance Doha Bank Stars League’s position as one of the leading football leagues in the region through collaboration on marketing, commercial and community initiatives,. It will also focus on increasing the fan experience and league’s commercial value, aligning with QSL’s vision to develop its competitions and boost their sustainability.
On this occasion, Executive Director of Sales, Marketing and Communication at QSL Hassan Rabiah Al Kuwari said, “We’re proud to extend our strategic partnership with Doha Bank, which embodies a successful model of integration between national institutions in supporting Qatar sports. This extension underscores the mutual trust between the two parties and successes achieved during the first season, reinforcing our shared commitment to achieving even greater accomplishments. The launch of enhanced visual identity of Doha Bank Stars League, coinciding with this announcement, reflects our dedication to continuously develop the league’s brand and strengthen its presence to meet our future aspirations.
"We extend our gratitude to Doha Bank for its continued trust and look forward to continuing this collaboration until 2030, serving the development of Qatar football and achieving the shared goals of both parties.”
For her part, Head of Marketing and Public Relations, Doha Bank, Al Anoud Khalid Al Attiyah highlighted the strategic partnership with QSL, saying, “At Doha Bank, we remain committed to supporting and sponsoring Qatar sports, whether in football, equestrian sports, tennis or other athletic disciplines, as part of a clear, long-term strategy implemented by the bank within its Corporate Social Responsibility framework.
"We look forward to further enhancing this success in the coming seasons by extending the strategic partnership agreement, main sponsorship and naming rights to the league until 2030.”
