Doha: McDonald’s Qatar has announced the launch of its first ‘Create Your Taste’ at City Centre Doha restaurant. It is the first restaurant in Qatar to launch the new platform. It is a new menu and experience at a McDonald’s restaurant and built around the concept of customisation.
Using a new line of gourmet ingredients, customers can create their burger in a convenient way and have it served to them at their table.
With over a dozen new, special ingredients to choose from, including avocados, jalapenos, pineapple and grilled mushrooms, customers can create their gourmet burgers tailored to their tastes, and in a new and innovative way. Or they can choose one of the three signature burgers built to order.
“As a modern and progressive brand, we aspire to cater for our consumers’ evolving needs. And today is a testimony in this journey with the introduction of ‘Create Your Taste’ in Qatar” said Kamal Saleh Al Mana, Managing Director, Al Mana Restaurants & Food Co., owner and operator of McDonald’s restaurants in Qatar.
“We are proud to bring our customers this novel and creative dining experience we plan to roll out in selective restaurants soon”.
Customers will be able to place orders at self-ordering kiosks using state-of-the-art digital screens. They will have the opportunity to see their food prepared in front of them using the highest quality choice of premium Halal Angus beef, garden-fresh vegetables, signature sauces and new options of buns.
To cap off the distinctive and high-tech dine-in experience, tables will be outfitted with GPS devices so that food is delivered directly by a service team.
The Peninsula
