Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, held the “Brand Identity and Packaging” networking event at Doha Fire Station “Matafi”.
The event saw participation of a number of companies specialised in the field of brand identity and other ones specialised in packaging and wrapping.
Moreover, pioneers and experts addressed the gathering consisting of startups, entrepreneurs and audience about the importance of the brand identity for their companies and projects, and the significance of packaging and wrapping in creating a good image for their companies.
The event focused on the concept of brand identity for startups, companies and projects which comprises of several tools such as logo, booklets and manuals, colours and fonts, website, pages on social media platforms, and the like.
The event also tackled the challenges of finding good packaging which has become an indicator of success for companies in promoting their products.
This aspect of packaging has therefore become a leading marketing tool used for this matter in different areas such as creativity, design, printing, quality and methods which work all together to increase the popularity of products and increase the demand.
On this occasion, Reem Al Suwaidi, General Manager of Bedaya Center, said: "We always strive to provide the best tools, ways and solutions that will help support startups and entrepreneurs to cement their position in the local market as a start, and move into foreign markets in future stages”.
“Brand identity and packaging are two of the most important tools which support the vision and ambitions of the project owners and help them reach their objectives and meet their goals. Keeping this in mind we decided to dedicate one of our networking events to be on this topic in collaboration with experts from this field which will eventually help all participants to develop and enhance their businesses”, she added.
