From epic summer vacations to much-needed family reunions people are making up for lost time and memories. IHG Hotels & Resorts is debuting a new global loyalty programme, ‘IHG One Rewards,’ as it welcomes guests to the next chapter of travel.
With nearly 6,000 hotels in over 100 countries, IHG Hotels & Resorts has been building its portfolio, repositioning itself in the industry with exciting new brands and partnerships, investing significantly, and taking loyalty to new heights.
Today, as travellers pack their bags, dreaming of their vacations or the satisfaction of successful business trips, IHG is launching a best-in-class loyalty programme, IHG One Rewards, which is centred around its guests – giving them richer benefits, more ways to earn, and a new premier credit card, all powered by leading technology on its new mobile app.
The reimagined programme connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 17 brands, including one of the largest Luxury & Lifestyle collections in the world.
The launch follows the announcement in January 2022 of the programme’s new tier and bonus point earning structure – designed to help members earn more points faster and have more ways to use them.
IHG One Rewards will offer industry-leading value and relevant benefits for members to enhance their stays. Highlights of the programme include faster earn. This new tier and bonus point earning structure will allow members to get more points faster and gain rewards sooner. Other highlights include richer benefits, which covers free breakfasts and many more, and the exceptional choice.
In the coming weeks, IHG Hotels & Resorts will also roll out the new IHG One Rewards mobile app, which will put the loyalty experience in the palm of guests’ hands. The app is a key element to IHG One Rewards and sets a foundation for future growth. The new, modern experience is more personalised, offers streamlined booking and allows members to stay informed, check-in faster, stay connected to the hotel and travel with flexibility. IHG One Rewards members will be prompted to update their app on their device either through the Apple App Store or Google Play Store.
Claire Bennett, Global Chief Customer Officer, IHG Hotels & Resorts, said, “This is one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years. It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty programme. We’re truly transforming guest experiences by giving our loyalty members more of what they want, more value and exciting benefits individually delivered via new technology with our new mobile app.
“Built on feedback from our guests, hotel teams and owners, IHG One Rewards has a fresh look and feel and puts guests in control of their journey. It recognises that no two members are the same and celebrates it – allowing guests to travel, and mark milestones, their own way. Every day, we welcome more guests to our hotels, and while a love of travel is universal, the reasons and ways people travel differ. With IHG One Rewards, our members can create the rewards that are right for them.”
Existing member stays from January 1, 2022 will count toward their new-and-improved status. All member benefits – including the launch of Milestone Rewards – will become available for members in early June 2022.
