By Fazeena Saleem
DOHA: The biggest ‘Pink Ribbon’ in Doha was unveiled yesterday to highlight the importance of early detection, diagnosis and prevention of breast cancer.
The ribbon is on display at Banana Island Resort Doha by Anantara and aims to raise support and awareness in fight against the disease. The 146cm wide and 140cm long ribbon was unveiled at the resort’s helipad and carried by guests at the ‘Breast Cancer Awareness Event’ to the beach area. It is on display until October 24.
“We are trying to do something which will get the attention of many people. Our aim is to educate more young people about the importance of early detection of breast cancer,” said Mohammed Wazir, Resident Manager of the resort.
A hashtag has been introduced for the campaign on social media.
On Instagram as @bananaislandresort, Twitter as @bananaislandDOH and on Facebook tag as Banana island resort Doha by Anantara.
The ribbon represents fear of breast cancer, hope for the future, and the charitable goodness of people and businesses who publicly support the breast cancer movement. It aims to evoke solidarity with women who have breast cancer.
According to National Centre for Cancer Care and Research, breast cancer is one of the most common among women in Qatar with an incidence ratio of 50/100,000.
Data suggest that one case among locals and three among residents are diagnosed in Qatar every week. The incidence in Qatar is high compared with pertinent rates in the GCC and the rest of the world. World Health Organisation’s data shows the incidence in Qatar approximates that of Kuwait and Bahrain and is higher than the rates in Saudi Arabia and Oman.
The Peninsula
