Doha, Qatar: The 3-2-1 Qatar Olympic and Sports Museum (QOSM) will mark International Olympic Day on Tuesday (June 23) with a full programme of public activities spanning sport, creativity, and literacy.
The celebrations reflect QOSM’s enduring commitment to translating the values of the Olympic Movement, excellence, friendship, respect, and inclusion, into accessible, community-centred experiences open to all. Public activations and workshops alongside the library reading challenge will run throughout museum opening hours. All activities are free of charge and no prior registration is required.
This year’s commemoration takes place in the context of the broader theme of ‘Sport: Building Bridges, Breaking Barriers’ championed by the International Olympic Committee and the United Nations. It is a theme that resonates deeply with the mission of Qatar Museums (QM) and QOSM, institutions that see sport not merely as a physical endeavour, but as a powerful force for social cohesion, cultural exchange, and human development.
Reinforcing this commitment, the QFC Employment Standards Office will host a panel discussion titled “Advancing Women and Girls Rights, Safety and Participation in and Through Sport” from 10am to 11am in the 321 Auditorium. International Olympic Day offers a timely opportunity to reflect on these vital issues and explore practical actions that can strengthen the promotion, fulfilment, and protection of the rights of women and girls in and through sport.
Coinciding with these celebrations, QOSM will also open the 321 Cultural Olympiad Expo, showcasing original artworks by students from across Qatar inspired by Olympic values and sporting heritage, a testament to the powerful connection between sport, art, and culture.
Abdulla Al-Mulla, Director of the 3-2-1 Qatar Olympic and Sports Museum, said: “International Olympic Day holds a special significance for QOSM: it is an occasion that reminds us why this institution exists. Sport, at its finest, is a force that unites communities, transcends boundaries, and inspires individuals to reach beyond what they believe possible.
This year’s programme reflects our conviction that the Olympic values are not reserved for elite athletes; they belong to every family that walks through our doors, every child who picks up a brush to design their first jersey, every reader who adds their minutes to our collective challenge.”
The public has been invited to join QOSM on June 23, 2026 and take part in a day of Olympic-inspired sport, creativity, and learning.