Malik Awan, the Group GM of Ezdan Mall, Ezdan Holding Group representatives, and other well-wishers join a cake cutting ceremony to celebrate Ezdan Mall Gharaffa’s fourth anniversary.
Ezdan Mall Company, a subsidiary of Ezdan Holding Group, has organised an array of events and celebrations in honour of Ezdan Mall Gharaffa’s fourth anniversary. The celebration continued for one week from April 9 to 15 amid an interactive ambiance involving the public.
The mall’s fourth anniversary was marked by a remarkable cake cutting ceremony held at the main entrance of the mall, in the presence of Malik Awan, the Group General Manager of Ezdan Mall, Ezdan Holding Group representatives, retailers, guests, partners, as well as a group of prominent media figures, bloggers, social media influencers and other officials of various ministries and embassies in Doha.
Activities involved three days ambush interviews by Khalifa Haroon known as Mr. Q with random mall guests as well as different type of people with different nationalities in various tourist destinations in Qatar, such as Souq Waqif. These events included questions for the public and gifts distribution to the winners who manage to give four reasons that make them eager to visit Ezdan Mall.
A selfie video contest, entitled "I Love Ezdan Mall” also took place during the week long campaign, and was held in two different locations within the mall, the first was at the main entrance and the second was opposite to Carrefour. The contest participants took video clips, where they congratulated Ezdan Mall for its four year anniversary, and indicated four reasons why they are attracted to the mall, then they shared the clips on their social media pages with the hashtag "#EzdanMall4”. Winners of the contest received Ezdan Mall shopping vouchers and special prizes from Ezdan Mall Retailers.
Malik said that since its inauguration in 2013, Ezdan Mall Gharaffa has proudly contributed to the growth of the retail sector in the country, by stimulating the shopping sector and meeting the needs of shoppers. The mall is home to a number of international brands that are first-of-its-kind in the Qatari market, in addition to its 5 star unparalleled services that enable visitors to enjoy a unique shopping experience and become loyal customers.
Malik pointed out to the rich experience of Ezdan Mall in the social responsibility sector, explaining that “the Green Dream 2022” is one of the most promising environmental projects carried out by a shopping centre in Qatar, with the aim to educate the community about the importance of adopting a greener lifestyle in their day to day living. The mall has also recently participated in “Earth Hour 2017” environmental event, in addition to its contribution in the “8th edition of QIFF 2017” Qatar International Food Festival 2017, where it has introduced various types of fresh produce cultivated in its outdoor garden in front of Ezdan Mall’s Gate 4, which is allocated to organic farming.
Malik continued by saying: “the “Green Dream 2022 initiatives” contributes to educating the public about methods of preserving the environment and its resources from contamination and damage, spreading the culture of afforestation and awareness about the importance of sustainable development though interactive public lectures and workshops on methods of agriculture and horticulture”. He added: "The initiative has witnessed the participation of more than 2,200 students monthly from various schools in Qatar, while workshops and awareness lectures were attended by over 6,000 students every week”
Moreover, “Apparel Group” has recently announced the opening of the first branch of the renowned brand “Tim Hortons” first of its 31 stores in Ezdan Mall Al Wakrah. In addition to that, Carrefour Hypermarket was also opened in the same mall last December. The inclusion of these well-known brands is part of Ezdan Mall preparations for the official opening of Ezdan Mall Al Wakrah, which will be the largest of its kind in the dynamic area of Al Wakrah.
In November 2016, Ezdan Mall was chosen as one of the finalists under “cause Related Marketing category” in recognition of its efforts to promote the Green Dream 2022 initiatives, and its endeavours to create a culture of environment protection and sustainable development. Ezdan Mall also won the ‘Gold Award’ for the ‘Retail Professional of the Year 2016’, and ‘Silver Award’ in ‘Retail Excellence in Customer Service’ at the ‘2016 ICSC Middle East and North Africa Shopping Centre and Retailer Awards’ held during ‘RECon 2016’ at Ritz-Carlton in Dubai UAE.
