QNB Tunisia marks the anniversary by engaging employees and their children.
Doha, Qatar: QNB Group, a leading financial institution in the Middle East and Africa, organised the inaugural edition of Marine Life Awareness Month, a new annual campaign held each August to mark the anniversary of the QNB Blue Pledge, which was launched in 2025.
The initiative featured activities in Qatar and across the Group’s international network, bringing together employees, families and local communities to help protect marine ecosystems and reduce plastic pollution.
Throughout the month, QNB entities across several coastal markets translated the Group-wide commitment into locally relevant action, ranging from beach clean-ups and waste reduction to environmental education and employee advocacy.
Together, these activities demonstrated how a shared pledge can inspire practical action and create a platform for sustained environmental impact.
In Qatar, Marine Life Awareness Month focused on mobilising employees and reinforcing the shared responsibility behind the Blue Pledge.
Employees reaffirmed their commitment to environmentally responsible practices by highlighting the actions they had taken over the past year and the role individuals can play in protecting marine ecosystems. Their messages were shared across the Group’s social media platforms to raise public awareness, encourage more sustainable everyday choices and inspire wider community participation.
QNB executives also reaffirmed the Group’s commitment to marine conservation, placing the pledge within QNB’s broader environmental, social and governance strategy and net-zero ambition. The initiative supports the environmental objectives of Qatar National Vision 2030 and the United Nations Sustainable Development Goals.
QNB Indonesia demonstrated the measurable impact of employee participation through its “Berawal dari Kantor”, or “Starting from the Office”, programme.
Employees collectively gathered 1,262 kilograms of recyclable materials, including books, plastic bottles, paper, cardboard, duplex board, electronic devices and iron. A friendly competition between office floors helped increase engagement and encouraged collaboration towards a shared environmental goal.
QNB Egypt brought the Blue Pledge to life by inviting employees to learn, create and take meaningful action. During an interactive workshop, participants explored practical ways to rethink everyday waste, recycle responsibly and give discarded materials a new purpose. They then applied these ideas in a hands-on group challenge, transforming recyclable materials into unique artworks that combined environmental learning with creativity and teamwork.
Employees in Türkiye, France and Switzerland participated in the ‘Choose to Reuse’ campaign, which focused on turning environmental awareness into a simple, practical workplace habit.
Employees received branded reusable water bottles made from recycled plastic, helping to reduce reliance on single-use plastics.
The campaign demonstrated how small, consistent behavioural changes can contribute to reducing plastic waste and building a more environmentally conscious workplace culture.
As the Blue Pledge enters its second year, QNB Group remains focused on expanding environmental awareness, encouraging responsible behaviour and creating opportunities for its employees and communities to contribute to the protection of marine ecosystems.
