DOHA: The Western Union Company yesterday announced launch of a global programme to mark the unveiling of its re-branded marketing platform, ‘This is WU’. The new programme ‘WU Wish’ will encourage people to describe their hopes and aspirations for a family member or family situation and the WU Wish programme will make the selected wishes come true.
The new branding platform focuses on creating connections and WU Wish is an apt start to several other programmes that are slated to further enhance customer involvement, interaction and impact. The first phase of WU Wish will kick off during the holy month of Ramadan.
“We conducted comprehensive market research — both qualitative and quantitative — across all our major markets, and we are now harnessing the results to refresh our brand communication and engagement with our customers,” said Marc Aubry, Vice President Marketing of MEA, APAC, EE and CIS regions.
“WU Wish is a uniquely designed programme that mirrors why people remit money to friends, family and loved ones. There is always a reason, and a story. Most people who send money home typically do it for someone else’s welfare and well-being, or to ensure that someone else’s aspirations are being met. These remittances are often accompanied by great personal sacrifice, and thereby, realising a dream for another person has a much higher value than just the price tag associated with it”.
During Ramadan, Western Union will take its WU Wish platform further by awarding its consumers. Consumers transacting via Western Union automatically get qualified to enter the competition wherein they become eligible to participate in the Grand Prize of QR100,000 and the other fifty prizes of QR5,000 each.
The Peninsula
