Doha, Qatar: Lipton Teas and Infusions Qatar, and International Agencies, a subsidiary of Ali Bin Ali Holding, have formalised a strategic partnership aimed at strengthening Lipton’s presence in Qatar and driving the continued growth and development of the country’s tea category.
The partnership was formalised on October 1, 2026, at W Hotel Doha, in the presence of senior representatives from Lipton Teas and Infusions Qatar and International Agencies, alongside key business partners and stakeholders.
Speaking at the partnership formalization, the General Manager of Lipton Teas and Infusions Qatar in MENA Region, Naseeb Abdallah, highlighted the importance of the collaboration and the opportunity ahead. “This partnership with Ali Bin Ali’s International Agencies opens an exciting new chapter for us.
“Together, we want to go beyond growing our brands; we want to grow the tea category itself, introduce new experiences and create more opportunities for people to enjoy tea in new and meaningful ways,” he said.
The General Manager of International Agencies, George El Hajj, said the partnership represents an opportunity to combine strong international brands with local market expertise.
“Together, we will invest in innovation, expand our presence across the Out-of-Home channel, strengthen our route-to-market, and create new consumption occasions. Our ambition is to build on our position in the market while creating long-term value for consumers, customers and business partners,” he added.
