DOHA: Qatar Islamic Bank (QIB) has introduced a road safety campaign to raise awareness about the importance of wearing a seat belt while driving.
The campaign under the theme ‘Seat belts save lives. Let’s make them part of our culture’ aims to change traditional mindsets and behaviours regarding seat belt use.
The ad campaign coincides with GCC Traffic Week being observed across the Gulf to promote safer driving habits and methods to avoid traffic accidents.
Ads for QIB’s campaign, featuring seat belts woven into a classic Islamic geometric motif, have appeared in local newspapers and magazines, on social media, and the bank’s ATM screens and on signage at its local branches.
“As a leading national financial institution, QIB has a responsibility towards the people it serves. We take our role as a community leader seriously,” said Bassel Gamal, CEO, QIB Group.
“We chose to address the issue of seat belt use in Qatar because it’s an ongoing problem that needs to change. Wearing a seat belt is an easy and important way to safeguard your future.”
Each year in Qatar, around 200 people are killed and 550 seriously injured in traffic accidents, many of whom could have been spared if they had been wearing a seat belt.
A study last year by Hamad Medical Corporation showed that the risk of dying in a car crash is five times higher for drivers and four times higher for front seat passengers who do not wear a seat belt than for those who do.
“While seat belts aren’t the ultimate protector, they play an important role in preventing needless traffic fatalities. The statistics is clear: Seat belts save lives,” said Gamal.
“QIB hopes that the campaign changes people’s minds about wearing seat belts. We want using a seat belt to become part of Qatari culture,” Gamal added.
The Peninsula
DOHA: Qatar Islamic Bank (QIB) has introduced a road safety campaign to raise awareness about the importance of wearing a seat belt while driving.
The campaign under the theme ‘Seat belts save lives. Let’s make them part of our culture’ aims to change traditional mindsets and behaviours regarding seat belt use.
The ad campaign coincides with GCC Traffic Week being observed across the Gulf to promote safer driving habits and methods to avoid traffic accidents.
Ads for QIB’s campaign, featuring seat belts woven into a classic Islamic geometric motif, have appeared in local newspapers and magazines, on social media, and the bank’s ATM screens and on signage at its local branches.
“As a leading national financial institution, QIB has a responsibility towards the people it serves. We take our role as a community leader seriously,” said Bassel Gamal, CEO, QIB Group.
“We chose to address the issue of seat belt use in Qatar because it’s an ongoing problem that needs to change. Wearing a seat belt is an easy and important way to safeguard your future.”
Each year in Qatar, around 200 people are killed and 550 seriously injured in traffic accidents, many of whom could have been spared if they had been wearing a seat belt.
A study last year by Hamad Medical Corporation showed that the risk of dying in a car crash is five times higher for drivers and four times higher for front seat passengers who do not wear a seat belt than for those who do.
“While seat belts aren’t the ultimate protector, they play an important role in preventing needless traffic fatalities. The statistics is clear: Seat belts save lives,” said Gamal.
“QIB hopes that the campaign changes people’s minds about wearing seat belts. We want using a seat belt to become part of Qatari culture,” Gamal added.
The Peninsula
