Doha: The second annual Government Communication Forum wrapped up yesterday, following two days of extensive discussions.
The event, organised by the Government Communications Office (GCO), brought together communications and media professionals from across government and semi-government entities to discuss strategies to strengthen Qatar’s government communication framework.
Leading specialists from government entities, prominent media institutions and social media influencers engaged in rich discussion sessions focused on advancing government communication strategies. This year’s editionalso featured an expanded program of specialised workshops led by the GCO team, which supports the office’s mission to develop local talent in communications and media, in alignment with the Third National Development Strategy.
Director of the Government Communication Office Sheikh Jassim bin Mansour bin Jabor Al Thani highlighted the forum’s continued success, stating, “This edition reflects GCO’s commitment to strengthening Qatar’s government communication ecosystem. We continue to build on our progress, adopting best practices to enhance communication strategies across all sectors.”
“The GCO spares no effort in leveraging its resources to support government institutions in communications, ensuring alignment between government activities and state messaging while fostering consistency and coordination among all state entities,” he added.
This year’s expanded agenda featured additional sessions and workshops alongside new activities designed to address national priorities and keep pace with the rapidly evolving media landscape. It also examined ways to enhance cooperation between government and semi-government institutions to maintain a unified national narrative. Discussions explored key themes, including digital-age communications tools, the impact of digital platforms on communications and the importance of government investment in artificial intelligence.
The event also saw dedicated sessions highlight the importance of visual identity in shaping public perception and the need for official institutions to maintain a cohesive communication approach that aligns with Qatar’s national objectives.
Complementing this, a series of workshops provided practical training on professional photography, smartphone content creation, strategic branding, media monitoring and digital campaign management.
This year, participants included representatives from ministries, government entities and leading global media platforms, including Google and Snapchat.
