The workshop was part of QSL’s efforts to develop commercial and marketing aspects, and enhance co-operation and integration with club companies.
Doha, Qatar: The Qatar Stars League (QSL) organised a workshop titled ‘Activating and Delivering Marketing Rights’ with the participation of marketing department representatives from clubs competing in the 2026-2027 Doha Bank Stars League and QSL 2 (Second Division) league.
The workshop was part of QSL’s efforts to develop commercial and marketing aspects, and enhance co-operation and integration with club companies.
The workshop was attended by QSL Sales and Marketing Director Nasser Laram Salmeen and Head of Sales at QSL Ms. Muneera Badr Al Abdulrahman, along with marketing department representatives of clubs.
During the workshop, a number of key topics were addressed, including an overview of the clubs’ commercial and marketing rights granted to club companies within and around stadiums, identifying available marketing spaces and assets for clubs and sponsors, and exploring mechanisms for optimal utilization and activation to maximize the value of these assets and rights.
The workshop also discussed ways to attract more sponsors, develop commercial partnerships and capitalize on available opportunities to enhance the commercial presence of clubs, aligning with the aspirations of next phase and contributing to building sustainable relationships and partnerships with various entities.
