As Qatar’s longest ever summer festival continues to roll on with colourful and attractive hospitality, retail and entertainment offers, QTA led a roadshow to promote Qatar as a tourism destination in Kuwait and Oman.
Joined by partners from the private sector, they presented tour operators with the latest updates on what Qatar Summer Festival (QSF) has to offer, while gathering insights that would help improve and tailor Qatar’s tourism offering for visitors from the two neighbouring countries.
Saif Al Kuwari, Director of PR & Communication at QTA, said, “Engaging with travel trade helps to increase the number of tour operators that sell holiday packages to the country raising visitor interest in Qatar.” He added that, “our visits to Oman and Kuwait come as part of QTA’s wider strategic push to diversify Qatar’s tourist source markets.” The regional road show’s first stop was in Kuwait which has made the largest contribution to growth in GCC visitor arrivals to Qatar so far this year. To build on this, representatives from Qatar’s hospitality sector met with over 25 representatives of the country’s biggest tour operators.
The roadshow then headed to Oman, coinciding with the last day of a three-day visit in which QTA had led a senior delegation to meet with its counterparts in Oman to activate an agreement aimed at boosting tourism relations between the two nations.
Held under the theme “Colour Your Summer”, QSF is a nationwide festival that celebrates the country’s family entertainment, retail and hospitality offerings. In its fourth edition, this year’s QSF stretches beyond the usual month-long period, to run from Eid Al Fitr through to Eid Al Adha.
