Doha: Vodafone Qatar is now one of the top brands on YouTube in Qatar with over 29,000 subscribers making it one of the fastest growing YouTube channels, according to Social Bakers.
Last month, the company’s YouTube channel passed 10.9 million views and 13m minutes watched or over 20 years of video watched. It registered over 265,000 views of its videos on Facebook and more than 50m impressions with engagement in English and Arabic.
The company’s two recent Networks and Vodafone Qatari Red campaigns recorded 1.3m views on YouTube and Facebook, with 79 percent of users watching them on mobile, turning Vodafone’s mobile tool increase to eight percent. Vodafone Qatar has 473,000 fans on Facebook, 127,000 followers on Twitter, 13,000 fans on Instagram and 10.9m views on YouTube. It has recently launched its Snapchat channel for higher engagement with youth.
“The percentage of Internet use compared to Qatar’s population is growing and currently higher than other countries and as a result we are starting to see more end-to-end digital customers.
“They became interested in our products and services through our videos on social media, who have chosen the convenience of placing online orders and now pay bills or recharge online,” said Jonathan Donovan (pictured), Head of Digital at the company. Its website has also seen milestones with over 290,000 visitors and over 50 percent of them return visitors.
Vodafone’s web site, including online bill payment and recharge, is fully mobile-responsive, making it easier for customers to manage their plans anytime anywhere.
“Every day we strive to make this end-to-end experience smoother for customers and so far they have supported this with more orders through our digital channels,” he said. Vodafone also saw an increase in online sales with a 143 percent rise in customers served through its eShop compared to the previous fiscal year.
Sales were driven largely by exclusive offers on latest devices, pre-order sales and popular features like cash payment on delivery and pick-up in retail stores. “Over the last two years we have seen an interesting shift in customer purchase behaviour as more and more of our customers are choosing to order online. They like the convenience of home delivery and the worry-free option of booking a phone online to ensure they get the model they want when they visit a shop,” said Jonathan. The Peninsula
