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World's first LaLiga Lounge launched in Doha

Published: 11 Mar 2017 - 11:31 pm | Last Updated: 05 Nov 2021 - 09:23 pm
from left: Fernando Sanz, General Director, Middle East and North Africa of LaLiga; Hamad Abdullah Al Mulla, CEO of Katara Hospitality; and Adolfo Bara, GM Marketing and Sales of LaLiga, at the launch of LaLiga Lounge at Sheraton Hotel Park yesterday. Pic

from left: Fernando Sanz, General Director, Middle East and North Africa of LaLiga; Hamad Abdullah Al Mulla, CEO of Katara Hospitality; and Adolfo Bara, GM Marketing and Sales of LaLiga, at the launch of LaLiga Lounge at Sheraton Hotel Park yesterday. Pic

By Amna Pervaiz Rao / The Peninsula

Katara Hospitality and Spanish Football League ‘LaLiga’ joined hands to launch the world’s first LaLiga Lounge at Hotel Park, which is expected to open in the middle of the year.
The new sports lounge will offer football fans the opportunity to experience one of the most popular global football brands, LaLiga, in a unique and engaging environment at Katara Hospitality’s newly opened Hotel Park. This lounge will feature various facilities and amenities including big-screen televisions that will broadcast live coverage of matches, an official league shop and the first themed restaurant for sports fans in Doha.
Hotel Park located adjacent to Sheraton Grand Doha, features fitness zones, children's play areas, water features and sprawling manicured lawns.
The launch was announced at a press conference attended by Hamad Abdullah Al Mulla, CEO of Katara Hospitality, Fernando Sanz, General Director Middle East and North Africa of LaLiga, Adolfo Bara, General Manager Marketing and Sales of LaLiga.
Sheikh Nawaf bin Jassim bin Jabor Al Thani, Chairman of Katara Hospitality, said: “We are proud to partner with LaLiga to bring the world’s first LaLiga Lounge to the heart of Doha’s Business district in Hotel Park. Katara Hospitality has been at the forefront of Qatar’s hospitality industry and has developed a reputation for innovation, having created a series of first to leave an outstanding legacy for future generations.”
“We are pleased today to announce yet another first by connecting our tourists of Qatar with the world’s most popular football brand through the world’s first LaLiga Lounge in Doha,” he added.
Al Mulla said, “Our Partnership with Spanish football league LaLiga shows our commitment to give back to our community while promoting social responsibility.
Al Mullah added: "The openings of the world’s first LaLiga league will open doors to unite and engage fans with the international sport of football through this new restaurant experience.”
“Today is a very important day for LaLiga because we are laying the foundation stone of what will be the world’s first LaLiga Lounge. LaLiga Lounge Doha is the first themed restaurant planned as a part of an expansion plan that will give LaLiga fans opportunity to enjoy similar spaces all over the world. It will also be a place where fans of LaLiga can meet to enjoy the best matches in the world with excellent food,” said Fernando Sanz at the press conference.
Adolfo Bara said, “LaLiga wants to bring the competition closer to our international fans, creating meeting spaces where they can enjoy LaLiga both during and outside of games and where fans of all ages can share their enjoyment of the game. Katara Hospitality is the ideal partner given its high-quality standards, social commitment and it’s positing as one of the leading companies in the hotel sector not only in the Middle East but across the world.”
The launch ceremony also featured LaLiga Clinic, where 18 Qatari young players from Aspire Academy exhibited exciting football skills. LaLiga Clinic practice sessions were performed by Fernando Sanz along with LaLiga coach and players.