Doha: Ten years after touring the US for the first time, football giants Paris Saint-Germain (PSG) will open their first ever east coast flagship store in New York City.
Located at 587 5th Ave, the brand-new store will be the first-ever official boutique in New York City for an international sports club.
This opening is part of the Club’s innovative global merchandising partnership with Fanatics announced in 2020 and will see retailing giant Lids brought in to open and operate the store. It is a new step for PSG's international development after successfully opening its first US store in collaboration with Fanatics and Lids in Los Angeles one year ago.
The PSG official boutique in New York will be the club’s largest store outside of France and will add to the club’s growing international retail network which now includes three boutiques in Japan (two in Tokyo and one in Nagoya), one in Seoul, South Korea and two in Doha, Qatar.
The new store will feature an extensive product assortment of team jerseys, headwear, accessories, with a full range of Nike and Jordan teamwear, one-of-a-kind collabs, fashion collections and NY-inspired PSG designs exclusively available at the new location. This one-stop destination for PSG fans in NYC and those from traveling all over the world, will get to experience a customization station, a signature feature present in many Lids retail locations for fans to further personalize their PSG gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.
“Once again Paris Saint-Germain is leading the way by bringing a flagship store right to the heart of New York City, one of the world’s iconic intersections of sports, culture, and fashion,” said Zohar Ravid, Senior Vice-President, Head of Global Corporate Development at Fanatics.
“The club is always pushing new boundaries and we are delighted to once again team up with our partners at Lids to expand its global retail presence in a key international market and help the club on its journey to becoming one of the most culturally relevant sports clubs and brands in the world.”
“We are thrilled to bring a globally recognized team and brand with Paris Saint-Germain and flagship store opening in New York City,” said Lawrence Berger, Co-Founder and Partner at Ames Watson and Chairman of FanzzLids Holdings, which is the owner of Lids.
“Paris Saint-Germain brand development over the last 10 years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world.” said Fabien Allègre, Brand Director at PSG.
To celebrate this monumental moment, Lids and PSG will hold a Grand opening event of the store on March 18.
