McDonald’s has earned a top 10 place on the 2014 Global Brand Simplicity Index for the Middle East. Published annually by the New York-based branding firm Siegel+Gale, this index evaluates the impact and power of simplicity on a brand’s customer loyalty.
Earning the sixth place on the index, McDonald’s is the only food and beverage brand listed in the top 10 rankings. This year’s index praised the quick-service brand for its proliferation of branches, easy access, and its simple menu. McDonald’s was commended further for posting easy-to-read nutritional information on its packaging, so that customers can make informed food choices.
Commenting on this acknowledgment, Kamal Saleh Al Mana, Managing Director of Al Mana Restaurants & Food Co, said: “This is a proud moment for McDonald’s Qatar we are compelled to push ourselves even harder on our journey to make the McDonald’s experience simpler, easier, and more convenient. At McDonald’s, we constantly challenge ourselves to innovate and proactively meet our customers’ evolving needs. This is a key driver behind everything we do — through revitalizing our menu and making our restaurants more digitally enabled, to offering more convenience and value.”
The Peninsula
