Doha: Al Jazeera yesterday won Global SABRE for its FreeAJStaff campaign. This follows Gold awards won earlier this year at EMEA and Asia-Pacific SABRE awards.
The campaign was designed to secure the release of Peter Greste, Baher Mohamed, Mohamed Fahmy, Mohamed Bader and Abdullah Elshamy, highlighting the fact that ‘journalism is not a crime’ and for press freedom.
The Global SABRE Awards were organised by PR publication The Holmes Report. There were 5,000 entries from over 60 countries.
The judging panels looked at how the situation went from being a story about journalists arrested in Egypt to being the biggest press freedom campaign in the history of news media.
Earlier this year Al Jazeera was recognised by PRWeek Global Awards and ‘Highly Commended’ in their Crisis & Issues category for the campaign.
