As many habits change with the advent of holy month of Ramadan, the use of miswaak too has become a new-in of town.
Several people are using miswaak in order to practise Sunnah and to benefit from its countless medicinal properties.
“I use miswaak which is available at any pharmacy and costs only QR3, it is available in plastic packaging. The main reason for using miswaak in Ramadan is to follow the Sunnah of Prophet Muhammad (PBUH). Also, it is scientifically proven to change the smell of the breath due to its medicinal benefits," said Muhammad Bilal, a regular miswaak user.
“People fasting in Ramadan are careful not to swallow water while they are brushing their teeth using toothbrush and paste hence they prefer using miswaak which doesn't need water,” he added.
Miswaak, not only is related to religion and tradition of Muslims but bears modern science certifications over its health benefits. It contains substances that prevent cavities, gum bleeding, mouth cancer and putrefaction. Miswaak has another ingredient that strengthens gums and prevents teeth from changing colour or decaying.
Dr Shahnaz Kadir, a Doha-based dentist told The Peninsula: “Miswaak inhibits formation of dental plaque and is effective in reducing gum inflammation. Chewing stick helps in removal of interproximal plaque as compared to toothbrushes which are less effective.”
With rising demand in the market, new marketing strategies and innovations are also being adopted by some traders. ‘Miswaak Royale’ has revived the centuries-old Arabian tradition attracting people towards Sunnah of miswaak by launching the world’s finest quality miswaak.
Ahmed Balochi, salesman at Royale Miswaak stall, said: “The miswaak has lost some of its prominence due to the rapid modernisation of the Islamic world. As Arabs begin to adopt more modern customs, many have abandoned the tradition of miswaak and this is what Miswaak Royale aims to change. We have a special Ramadan offer going on ten pieces for QR200, one piece costs QR25.”
He said that the people used to gift ‘Royale Miswaak’ on occasions “while during fasting we can use miswaak which makes it a plus point of gifting their friends and family members”.
