Todd Creege, President ConocoPhillips (left), and Ihab Allam, General Manager of BMW (right) with Rona Salazar the winner of #MakeItClickQatar at BMW showroom West Bay. Pic: Abdul Basit / The Peninsula
ConocoPhillips, proud partner of Qatargas, marked successful culmination of #MakeItClickQatar – a unique national road safety drive launched in collaboration with BMW Qatar at a grand ceremony held in the Alfardan Automobiles showroom in West Bay.
The event was attended by Todd Creeger, President of ConocoPhillips, Ihab Allam, General Manager of Alfardan Automobiles, BMW Importer in Qatar along with other distinguished guests.
In line with strong safety values of both entities, the community driven campaign was aimed at raising awareness on road safety to counteract rising road accidents. By channelising use of both traditional and social media platforms, #MakeItClickQatar reached out to a broad demographic of residents, to reinforce use of seatbelts and usher a long-term behavioural change among motorists in the country.
At the ceremony, Rona Salazar was announced winner of the brand new BMW 3 Series as part of the campaign’s exciting Instagram movement that invited users to share a photograph or video selfie of them wearing seatbelts in a parked vehicle on the @MakeItClickQatar account, with the hashtag #MakeItClickQatar.
Salazar was among the five shortlisted candidates randomly selected by a lucky draw that was held in early January. She was presented with the grand prize following a fun contest on stage, where each participant was given a key to unlock the car, but with only one being the right key.
With the support of 53 social media ambassadors, the campaign has reached an estimate of 800,000 people on Instagram.
With over 1000 incredibly unique, funny, creative and talented posts submitted on Instagram, the hashtag has garnered a rising number of followers and continues to trend both online and offline.
Commenting on success of the campaign, Todd Creeger, said: “We are proud of the positive feedback the campaign has received. This was a community-driven campaign, and we are grateful to our army of influencers, media and everyone who cared about road safety of the country, for getting on-board with us and sharing this movement.”
Ihab Allam said: “We are delighted to team up for this campaign, and help trigger a positive change among the community. As a leading automobile dealership in the country, road safety has always been one of the guiding principles of our business. We are pleased to present the BMW 3 Series as a token of appreciation for those actively participating in the drive."
"The brand new model epitomises new standards of safety, while ensuring comfort of passengers at all times. We are hopeful that the campaign has inspired people to drive more responsibly.”
Launched nation-wide in December 2016, the Make it Click Qatar campaign came to a close with the year-end. However, the safety trend that it has initiated continues to click with residents, making the wearing of seatbelts a regular habit. The Instagram account @MakeItClickQatar will remain active. Residents are invited to participate by posting their #MakeItClickQatar selfies to drive the movement forward.
