Amiri Gems opens flagship store at Barwa Al Sadd
Amiri Gems opened a new store in Barwa Al Sadd. The new flagship boutique is approximately 700m2. It mirrors Sheikh Nawaf, Chairman of Amiri Gems, strong vision and passion for the luxury market. Amiri Gems worked closely with an architecture firm based in Italy for over a year to develop the concept of the boutique. All material — from the marble to the lighting — had to be imported to make certain that the store was one of a kind.
Two private rooms were added to the store to give the clients their privacy. The boutique also boasts a Majlis room that is a fusion of European décor and Qatari traditional culture.
The store includes individual boutiques for Adler and Chatila. Amiri Gems carries jewellery brands such as Amrapali, Palmiero, Theo Fennell, Mariani, Oro Trend as well as Amiri Gems own line of jewellery. In watches Amiri Gems represents Concord, Jacob & Co, Franc Vila, Royal Diamonds, Icelink, Vogard as well as several customised and small watch manufacturers. Amiri Gems recently diversified their portfolio to include brands such as Dottling that provide clients with customised safes and watch winders. Amiri Gems is looking to extend further by opening up two boutiques by the end of 2016.The Peninsula
