Having conquered everything the Middle East’s environment can throw at it for over 50 years, Nissan is encouraging the region’s people to create a new ‘Nissan Patrol Challenge’ for the unstoppable Hero of All Terrain. Nissan Patrol was designed specifically for the Middle East following 13,265 hours of testing in the region before its launch, and has since been confidently carrying its passengers anywhere, anytime. Now Nissan’s online competition is encouraging fans to design an innovative test for the Patrol and give themselves a chance of winning a once-in-a-lifetime trip to Japan or other great prizes.
“Meticulously honed for over 60 years and with a 55 year presence in the Middle East, the Nissan Patrol enjoys a rich heritage and passionate following,” said Samir Cherfan, Sales and Marketing Director, Nissan Middle East.
“With ‘Nissan Patrol Challenge’, we are offering the region’s people the opportunity to share their great ideas of how they’ve dreamt of using this iconic vehicle. ‘Nissan Patrol Challenge’ is the next chapter in the Nissan Patrol’s history in the Middle East and we look forward to sharing in our fans’ vision of what that might look like.”
Those wishing to participate in the ‘Nissan Patrol Challenge’ log on to the Nissan Patrol microsite at www.NissanPatrol-me.com or Nissan Middle East’s Facebook page at www.facebook.com/NissanME.
From here, they can access the application through which they can tailor their own personal vision of the ultimate test of the Nissan Patrol and submit a description of how it would work.
A panel of automotive, creative and marketing experts will then decide on the top ten shortlist and the ultimate winner. That lucky person will win a trip to Japan and may even see their ‘Nissan Patrol Challenge’ come to life.
The Peninsula
