Doha: Toyota yesterday announced a steady growth in sales in the Middle East (GCC, Yemen, Lebanon, Jordan and Iraq) selling 356,805 units in the first half of 2014 which is a six percent growth in sales as compared to the same period in 2013. Toyota’s sales saw a balanced growth across its diverse portfolio of sedans, SUVs and pickups to maintain its leadership position in the region.
According to Takayuki Yoshitsugu, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation: “The consistent growth in sales during the first half of this year validates the success of Toyota’s new design direction in terms of developing more emotionally compelling products to connect with consumers. We are committed to making vehicles that have Waku-Doki which translates to being exciting and fun to drive and this has also resulted in a quantum jump in customer satisfaction while giving them the peace of mind of Toyota ownership. These results give us a good platform to build on in terms of extending our robust performance for the rest of 2014 with a great lineup of vehicles that reflect our ongoing product innovation, quality, durability and reliability.”
Sales of the new look Yaris sedan saw a 63 percent increase as it sold 27,823 units in 2014 with customers appreciating the car for its superior value and performance combined with its style and durability.
The superior performance and capability, fun to drive experience and striking design of the RAV4 pushed sales by 34 percent to hit 7,960 units in the first 6 months of 2014.
Sales of Toyota’s iconic Land Cruiser SUV with its sophisticated blend of off-road performance, phenomenal go-anywhere capability, on-road comfort and unparalleled refinement, also witnessed an increase selling 41,083 units during the first half of 2014 to see a four percent increase.
The Peninsula
