Doha: After securing the Middle East and North Africa broadcast rights for Olympic games between 2018 and 2024 from the International Olympic Committee (IOC), Qatar’s beIN Media Group reached another milestone by striking a deal with Bundesliga.
According to details, the German League and beIN Media Group have reached a global media rights deal beginning in the 2016-2017 season that will make the Bundesliga available to “hundreds of millions” of fans across Middle-east & North Africa, Europe, and Asia. The length of the contract is three years.
Beginning in the 2016-17 season, the deal includes all 306 Bundesliga matches, Deutsche Fußball League (DFL) Supercup, and Bundesliga Relegation Play-offs. beIN Media Group is also obtaining exclusive rights to the Bundesliga’s digital distribution rights including online television services and mobile.
Nasser Al-Khelaifi, CEO of beIN Media Group said: “Both on and off the pitch, the Bundesliga has grown to become one of the preeminent football leagues in the world. We look forward to partnering with the DFL over the next three years to leverage our global portfolio of sports channels to strengthen the Bundesliga brand around the globe.”
Joerg Daubitzer, CEO of the DFL Sports Enterprises said: “These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property. beIN Media Group is a global-scale partner that provides German football opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in the Bundesliga’s continued development over the coming years.”
The star of the Bundesliga has risen over the last few years on the back of the success achieved by Bayern Munich and Borussia Dortmund; however, the league is plush with talent and is one of the most exciting and entertaining leagues in the world. The exposure given to other clubs such as Schalke, Bayer Leverkusen, Hannover 96, Borussia Monchengladbach and others will help elevate the league to even greater heights around the world. THE PENINSULA
