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Doha Today / Souq

Snoonu strengthens R&D investments to drive innovation

Published: 01 Oct 2025 - 11:37 am | Last Updated: 01 Oct 2025 - 11:38 am
Peninsula

The Peninsula

Doha, Qatar: Snoonu, Qatar’s homegrown super-app and technology leader, announced an expanded R&D growth programme anchored by sustained in-country investment and the highlight of its Innovation District. 

This initiative reinforces the company’s mission to develop world-class technology in Qatar, for Qatar and the wider region, while contributing directly to the goals of Qatar National Vision 2030.

Over the years, Snoonu has established a strong record in R&D through pioneering projects in artificial intelligence, logistics, and customer experience. 

These investments have delivered award-winning outcomes and strengthened Snoonu’s role as a national innovation leader. With an ambitious investment, Snoonu continues to deploy technologies that streamline operations, reduce delivery times, which ultimately save consumers valuable time in their daily routines.

The new R&D programme centres on a major milestone in Snoonu’s growth: the Snoonu Innovation District. As a dedicated hub for cutting-edge technologies and talent development, the center embodies Snoonu’s champion vision to push the boundaries of innovation while creating opportunities for knowledge-sharing and collaboration across industries. 

Hamad Al Hajri, Founder and CEO, Snoonu said, “Snoonu was built on the belief that Qatar can create technology at global standards while reflecting our local values. By deepening our R&D investment and launching the Snoonu Innovation District, we’re putting that belief to work, cultivating talent, accelerating innovation, and delivering impact for our customers, partners, and community.” 

“Our five-year R&D strategy focuses on advancing AI, automation, and sustainable green logistics,” said Jose Juan, Director of R&D - Logistics Product/Engineering of Snoonu. “We are also strengthening our super-app ecosystem for GCC markets to deliver smarter, more personalised customer experiences while keeping human connection at the core.”