Lucknow--In an attempt to connect with the Muslims, BJP during its ongoing Mahasampark Abhiyan will reach out to the community with pamphlets in Urdu about achievements of the Narendra Modi government.
Senior BJP leaders said that state units of the party have also been asked to get the pamphlets about the government’s achievements printed in regional languages such as Punjabi, Gujarati, Malayalam, Telugu and Bengali. Besides Hindi, these pamphlets have been printed in English for distribution, especially among college youth.
A photograph of Modi with message ‘saal ek, shuruaat anek (one year, several initiatives)’ is on the front of the four-page booklets in which BJP has highlighted schemes such as “Upgrading Skills and Training in Traditional Arts/Crafts for Development” (USTAD), launched from the PM’s constituency Varanasi on May 14 for weavers and other artisans. Most people engaged in weaving belong to the Muslim community.
Pamphlets in Urdu were received at the party’s state headquarters in Lucknow and in some districts of Uttar Pradesh on Saturday. The Muslim community has a sizeable population in western and the eastern UP. BJP leaders said Urdu pamphlets have also been sent to other states like Jammu and Kashmir, West Bengal, Telangana and Assam.
BJP’s national in-charge for minority wing Abdul Rasheed Ansari said that the party decided to translate the Hindi content into other languages to connect with the people belonging to certain communities and regions in a more “affectionate manner”.
Ansari said that the minority-wing activists with the Urdu pamphlets will reach out to the Muslim community and tell them about works that the Narendra Modi government has done for the growth of entire nation and all communities in the past one year.
He said the idea was to connect with people of different communities and show BJP’s commitment to the ideology of Sabka Saath, Sabka Vikas.
INDIAN EXPRESS
