A student being taught the nuances of safe driving as part of the campaign.
Alfardan Sports Motors, the official dealer of Ferrari and Maserati in Qatar, launched a first-of-its-kind safety drive across schools in Qatar to raise awareness on the perils of speeding. Revered for their lineage of the world’s fastest cars, the two iconic automotive brands reaffirmed their commitment to safety by spearheading a pioneering initiative that aims to foster a culture of responsible driving among the nation’s youth.
The safety drive kicked-off at the Global Academy International where representatives hosted a comprehensive interactive session in which they presented thought-provoking facts and figures on the rising occurrences of traffic incidents. According to the annual statistics shared by Qatar’s Traffic Department, speeding was reported as the key cause of road deaths in 2016 with an average of 4,564 violations per day. Despite celebrating the passion for speed on the racetrack for years, students were encouraged to place safety above thrill when on the road – at all times.
Another major issue highlighted by the campaign was the dangerous trend of distracted driving and its fatal repercussions. Citing data from the Traffic Department, the dealership informed a tech-savvy audience that 80% of accidents were caused by mobile phone use. In fact, smartphones topped the list of common driving distractions, which included eating, or drinking, adjusting radio or temperature controls, other vehicle occupants as well as driving on autopilot.
Commenting on the launch of the safety drive, Charly Dagher, General Manager of Ferrari and Maserati Qatar at Alfardan Sports Motors, said: “Ferrari and Maserati have for long held an illustrious racing heritage.
Though speed is part of their sporty DNA, both brands have continuously strived to achieve the highest standards of safety as part of their unparalleled automotive excellence.”
